Our Values
Our core organizational values bind us, from Centennial to Englewood to Silverthorne, and drives us to succeed.

Value One:
Honesty

Value Two:
Integrity

Value Three:
Caring

Value Four:
Teamwork

Value Five:
Excellence

Value Six:
Clarity
Honesty
Integrity
Caring
Teamwork
Groove Auto acknowledges that no individual can win without the support and engagement of all our partners. In our business there are so many customer touch points that are critical. No matter the job description, every partner impacts the customer experience. Creativity, passion and energy are required by all every day to make miracles happen and assure everyone succeeds.
Excellence
Clarity
In all of our communications with our partners and customers is key to our success. Our brand is based upon the Power of Yes, and we don’t get there with convoluted communications. We get there with crystal clear intentions and rock solid execution. Clarity is not just about speaking and writing clearly, it’s also about listening for understanding. We listen first and react second.
Customer Satisfaction
“One of the most important lessons that I’ve learned in life is that if you’re going to be in business, if you’re going to run a business to make money, you will not succeed. The only thing that matters in business is customer satisfaction.”
George Gillett, Owner
Our Way of Saying Thank You!
Drive for Education
Drive for Education is truly special. It’s a forward looking program created by the employees of Groove Auto as a way to strengthen the neighborhoods in which we live and work. School is a great place to build the foundation for the future. This initiative supports our schools in hopes it allows educators to shape future scientists, engineers, artists and musicians. This program has supported the purchase of library books, interactive whiteboards, music programs, audio equipment and automotive testing equipment.